George Best

This morning when I woke the first thought that flickered through my mind was how is George Best? I thought hed died during the night, but there is nothing on the news confirming this, so all must be well with the world. But regrettably, not for long.

I had the great pleasure of seeing George in the flesh over a hundred times, and many of those matches remain clear in the memory. He was the kind of player you couldnt keep your eyes off for long, for if you did, you might miss his latest piece of magic, kind of Rooney with many more goals.

There are so many stories of George, most of them you will have heard before, but I like the one of when he was a young lad and he first arrived at Old Trafford as a very skinny kid. He took the ball up to Harry Gregg, coolly dribbled round him and tapped the ball into an empty net. "Come here you little *******! How dare you do that to me," snarled Gregg, a senior pro from the old school who hated to concede goals, even in training.

George promptly did the same thing, three times more, and Gregg knew theyd discovered a star.

I suppose one of his most famous games was the match in Lisbon against Benfica in 1966. United had won the home leg 3-2 and were widely expected to go out in the return. (United having to win or Draw in Lisbon to stay in the competition, familiar eh?) Benfica were a much bigger club then than now, recently European Champions. But Best was unplayable that night, scoring two fine goals and United won 5-1 in that famous stadium. Even the locals applauded his brilliance and christened him "El Beatle", shades of Ronaldinho at the Bernabeau last weekend, or Thierry Henry at Portsmouth a couple of seasons ago. When the home fans applaud, you just know youve witnessed something special.

But my favourite match was for Northern Ireland in Belfast. The one against a very good Scottish team in 1967, and he didnt even score, but I have never witnessed a game where a single player dominated the whole of a game from beginning to end, as George did that day, not until Maradona came along anyway.

If ever there was a game of one player against eleven it was that day. George demanded the ball, and the lads in green gave it to him at every opportunity, because they knew he was simply unplayable. If you ever have a chance to see a video of that match, watch it, and you will see what I mean.

So where does Besty stand in the all time rankings? Right up there of course, for me, admittedly Im bias, he is head and shoulders above anyone else who ever came from these islands, certainly a better player in my humble opinion than Cruyff, which leaves those famous two old rivals, Pele and Maradona, both truly brilliant, but George was right up there with them, he was that good. The great Pele when addressed as the worlds greatest player said, no, the greatest player is George Best.

When he was at his very best he was unstoppable, and when he was like that, Bobby Charlton and Dennis Law (European footballers of the year both) would simply give him the ball, stand back and admire, and let him get on with it. He packed the grounds wherever he went, he played the game with an outrageous smile on his face. He inspired kids the length and breadth of the land, in playgrounds and on scruffy fields everywhere, he inspired them to try something special, something different, because they had seen Georgie do it on the telly.

The Liverpool Daily Post, a one eyed newspaper if ever there was one, as I suppose local newspapers are meant to be, once ran a huge headline which read: EVERTON FALL TO THE GENIUS OF BEST. I took the Daily Post for thirty years, and I can never remember them ever writing about an opposition player in such glowing terms, before or since. George had the habit of winning over the most hard-hearted of opponents.

Yet he was a man of many weaknesses, hands up those of us who dont have any of those, yet the people who knew him best, spoke of him as a generous and caring man, and I believe that to be true. On the football field he had no weaknesses. None whatsoever, he could shoot with either foot, he was a good header of the ball, a great tackler, an unsurpassed dribbler, (a rare talent today), he was quick, and dont forget he played in an age of ferocious tacklers, where the tackle from behind was legal and sendings off a rarity, and he gave as good as he received, but most of all, he had the ability to produce the unexpected, the true sign that marks out the great ones.

And now he is gone, and I for one will miss him greatly. But all those memories will live with us forever, and for those George, I thank you. George Best died peacefully in hospital in London with his family around him.

George Best

22nd May 1946 25th November 2005.

Rest in peace.

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Gnash of the Titans

The Winter Olympics and America seem only to be fair weather friends ...

Underwhelming television ratings for the recently completed games in Turin indicate that the USA is only inclined to watch when their athletes are winning. Specifically, they watch when they expect to see certain athletes winning. Those would be the athletes who have been heavily hyped in the run-up to the Games.

Two examples of this point are skater Nancy Kwan and skiier Bode Miller. Both are definitely capable of winning any competition they enter. Both were considered favorites to earn medals in Turin. As a result, both experienced extensive publicity campaigns that were not of their own making. Both, however, failed to meet expectations; Kwan had to withdraw from her competition due to injury and Miller's medal chase went 0-for-5 in his events.

NBC Sports, holder of the American broadcast rights, was left with a star-crossed presentation. The spectre of total failure is not 'must see' TV.

This is one of the primary differences between how the Olympics are perceived in the USA as opposed to the rest of the world. Perhaps it's a holdover from the Cold War, when the Soviets and Americans actually believed a superior medal count proved a superior socio-economic system. Even though the Soviet lie was ultimately proved via populism, it's possible the Americans never did change their mindset.

Winning has an important place in life, not just in the USA, but everywhere. So does coping with loss. That is not the key here. Neither is the fact that the American way is littered with overzealous win-at-all-cost Little League coaches, sports-meddling dads and stage moms.

The important delineation of note is that, in the USA, it's vital as to who wins. Star power is amplified by the American media. This factor, for example, is what took the National Basketball Association from a sporting afterthought whose championship series was broadcast on a late-night tape-delay basis as recently as the late 1970s to a media spectacle in the early 1980s. That's when the league decided to focus on two new talents, Larry Bird and Magic Johnson, promoting them instead of their teams.

It worked.

It worked even better when Michael Jordan followed them.

Still, these are exceptional athletes who don't come around that often. When their careers are over, it's rare when another exceptional athlete is there to replace them. There is usually a cotillion of pretenders, but they prove to be just that.

Ask the NBA.

They've attempted to promote others, but the general public is wise enough to discern the difference between 'exceptional' and 'talented enough to be a professional.' So, the focus on star power now has NBA ratings in decline. They've been hoisted on their own petard, so to speak.

In the duration, though, other sports in the USA noted the NBA's initial success and attempted to emulate it by promoting star power of their own. The practice of putting a name forward became a foundation of almost every national publicity campaign for sporting endeavors. Logically, it was something to which the American sporting public became accustomed.

In events such as the Olympics, where not every sport listed is a household thought in the USA, it's clear that NBC felt a strong need to insert star power. Their secondary tactic was similar and successful to an extent in previous years, namely, focus on a human interest story to emotionally attach the viewer to a participant. Ultimately, though, there will be more regular-life athletes getting medals than those who overcame obstacles in their lives.

Other countries --- even 'winter' nations such as Canada, Russia and the Scandinavians --- emphasize the competition over the competitors. They appreciate the skill of the sport. Television ratings throughout Europe were excellent, with only the Germans amassing a large medal haul (they were the overall winners in that category, incidentally). They took note of stars, of course, but it mattered little that those stars were from other countries. They took serious pride in their own stars, of course, but recognized them as a part of a bigger picture rather than that picture serving as a backdrop for them.

It's not only a refreshing difference, but a logical one. Especially when a network needs to cover the rights fees being charged by the Olympic movement.

NBC Sports has announced it will show a profit on its Turin package, most probably because much of the advertising was pre-sold with little provision for ratings-influenced price fluctuations. That tactic worked because of the American success in the previous Winter Games; coincidentally, they were held in Salt Lake City. It may not be so effective for their 2010 Winter Games package when the current ratings are pushed back in their face.

The NBC coverage in Turin excellent from a presentation standpoint. They used the cable networks in their stable --- CNBC, MSNBC and USA --- to great extent, so if one wanted to watch a particular event, odds were that it was being shown somewhere. The only drawback was, these events were not promoted nearly as well as the perceived 'star power' attractions. Only a devotee would seek the coverage. That is not a strategy that optimizes strong viewership.

The American media has conditioned its public to expecting charasmatic competition. The Olympic movement expects spirited competition. The American networks groan when smaller-market teams advance to a championship series; they'd prefer a New York - Los Angeles meeting any day. The Olympic movement rejoices when smaller-country teams achieve such a standing; Sweden-vs-Finland in the men's hockey final sent ratings through the roof in those countries, but it did well in most other nations, too, as the game itself was nothing short of spectacular in both drama and skill.

It's already clear that this era will be known in history as the CyberCentury. The world is more accessible to everyone more than ever before. It only makes sense that viewer interest can expand beyond the parameters of star power to the entire experience of a competition. Other countries' media have always known this. Manchester United, for example, is still a major draw without David Beckham, and when he ultimately moves from Real Madrid, the same will be said again.

When the American media re-discovers that it's the competition --- not just the star competitors --- that make sports attractive to viewers, the Winter Olympics will once again enjoy a resurgence of ratings popularity in the USA. Such a realization would be a welcome breath of fresh air, even during those winter days when you can see it.

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